On Tuesday, July 26, 2011, 130 local students in need had the opportunity to visit an Atlanta area Target store to purchase school supplies, clothing and other must-have necessities just in time for back-to-school. The Salvation Army and Target helped these K-12 students gear up for the upcoming academic year and get ready to succeed in school with the Target School Spree. Each child, selected by The Salvation Army, was awarded an $80 Target Gift Card to purchase much-needed back-to-school supplies. Each child was given a reusable Target shopping bag and be paired with a chaperone for their fun day of back-to-school shopping.
Education is at the heart of Target’s giving and the Target School Spree is one way that Target acts locally to help kids learn and schools teach, paving a path to graduation. As part of the Target School Spree, Target awarded all 40 of The Salvation Army Divisions nationwide a total of $1 million in Target Gift Cards and in-kind contributions for the shopping sprees. Nearly 500 Target stores participated in the one-day Target School Spree event in select regions across the country. Each $80 Target Gift Card awarded as part of the program provided a child with the necessary supplies to go back to school in the fall, ready to learn.